Great Facebook Marketing Strategies for Your Small Business


Simply said, if you do not have a Facebook marketing strategy, you may find yourself behind your competition. Social media plays a major factor in the success of any business. It has proven to attract new customers, increase brand awareness, and maintain credibility. To help you in your mission to conquer Facebook, here is a guide to having a strong and successful campaign:

You should star with establishing your marketing goals, and what you would like to accomplish as a result of your campaign. Social media marketing strategies may include a lot of different motivating factors. To help draft the clearest, most successful campaign, write down three things you want to accomplish. Here are a couple of the most sought out reasons on why people invest in a Facebook campaign:

  • Create a closer relationship between your business, and your current and potential clients
  • Solidify your brand, logo and overall reputation management
  • Show transparency in your business, and establish credibility
  • Showcase what services and products your business sells
  • Giving back to the community. People love seeing charitable acts done by businesses. It gives your company a humanistic appeal, and establishes a good reputation. This is also one of the best ways to gain attention and free marketing. The more people see you in the community, the more your brand and logo may be noticed.

After establishing what results you want from your Facebook marketing strategy, the next job is to actually implement it. Here are a couple of important tips to follow when executing your organic social media campaign:

Keep Your Followers Interested

Everybody uses Facebook for entertainment purposes. You want the content you post to be just as entertaining as it is informative. Vary your posts between topics that are serious, informative, funny and newsworthy to help people stay engaged with what you are saying.

Do Not Over Sell

Advertising on Facebook is equivalent to people knocking on your door in the middle of the day at your home. Facebook frowns upon too many sales oriented posts, and so does the consumer. Be informative and find creative ways to market your product. (Instead of bluntly saying “Buy our lawn mower today,” state “Help keep your lawn beautiful by using an efficient lawn mower like ours!) Switching up your content styles will not only keep your consumers engaged but will increase your overall impressions on Facebook.

These small, yet vital tips will help you successfully launch your Facebook social media campaign.


With that said, here are some of our own Locals’ Facebook pages. Head over and give them a Like!

A&A Western Store –

Affordable Transmissions –

Aggressive Health Solutions –

Agilus Health, Inc –

Alexandria Beef O’Bradys –

Better Care Home Health –

Crossroads Gifts & Gourmet –

Dr. Donna Breen –

Fast Glass & Radiator –

Gift Gallery @ Phoenix –

Gone Wild Safari –

Heart of Louisiana Credit Union –

Heyman Dental –

John Ward Interiors –

Lagniappe Homecare –

Magnolia State Mortgage –

MR Imaging –

Pest Aid Company –

Primary Care Specialists –

Rabailis Small Engine –­Small­EnginesInc/288350741220339

Ray’s Pharmacies –

Robin Ewing Pools –

Rush Funeral Home –

Sacred Heart School –

Sayes Office Supply –

Security Mobile Shredding –

Security Sporting Goods –

STAT Home Health –

St Frances Cabrini School –

The Garden Path Stone Center –

Wallace Eye Associates –

Y-Not Stop –

August 25, 2015 |

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