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Great Facebook Marketing Strategies for Your Small Business

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Simply said, if you do not have a Facebook marketing strategy, you may find yourself behind your competition. Social media plays a major factor in the success of any business. It has proven to attract new customers, increase brand awareness, and maintain credibility. To help you in your mission to conquer Facebook, here is a guide to having a strong and successful campaign:

You should star with establishing your marketing goals, and what you would like to accomplish as a result of your campaign. Social media marketing strategies may include a lot of different motivating factors. To help draft the clearest, most successful campaign, write down three things you want to accomplish. Here are a couple of the most sought out reasons on why people invest in a Facebook campaign:

  • Create a closer relationship between your business, and your current and potential clients
  • Solidify your brand, logo and overall reputation management
  • Show transparency in your business, and establish credibility
  • Showcase what services and products your business sells
  • Giving back to the community. People love seeing charitable acts done by businesses. It gives your company a humanistic appeal, and establishes a good reputation. This is also one of the best ways to gain attention and free marketing. The more people see you in the community, the more your brand and logo may be noticed.

After establishing what results you want from your Facebook marketing strategy, the next job is to actually implement it. Here are a couple of important tips to follow when executing your organic social media campaign:

Keep Your Followers Interested

Everybody uses Facebook for entertainment purposes. You want the content you post to be just as entertaining as it is informative. Vary your posts between topics that are serious, informative, funny and newsworthy to help people stay engaged with what you are saying.

Do Not Over Sell

Advertising on Facebook is equivalent to people knocking on your door in the middle of the day at your home. Facebook frowns upon too many sales oriented posts, and so does the consumer. Be informative and find creative ways to market your product. (Instead of bluntly saying “Buy our lawn mower today,” state “Help keep your lawn beautiful by using an efficient lawn mower like ours!) Switching up your content styles will not only keep your consumers engaged but will increase your overall impressions on Facebook.

These small, yet vital tips will help you successfully launch your Facebook social media campaign.

#SupportLocal

With that said, here are some of our own Locals’ Facebook pages. Head over and give them a Like!

A&A Western Store – https://www.facebook.com/pages/AA-Western-Workwear/185420473050

Affordable Transmissions – https://www.facebook.com/pages/Affordable-Transmissions-LLC/1633543820193868

Aggressive Health Solutions – https://www.facebook.com/AggressiveHealthSolutions

Agilus Health, Inc – https://www.facebook.com/AgilusHealth

Alexandria Beef O’Bradys – https://www.facebook.com/beefs1

Better Care Home Health – https://www.facebook.com/pages/Better-Care-Home-Health-Inc/117485584977134

Crossroads Gifts & Gourmet – https://www.facebook.com/pages/Crossroads-Gifts-and-Gourmet/176385712433965

Dr. Donna Breen – https://www.facebook.com/drdonnabreenmedspa

Fast Glass & Radiator – https://www.facebook.com/pages/Fast-Glass-Radiator/109326709404307

Gift Gallery @ Phoenix – https://www.facebook.com/giftgalleryphoenix

Gone Wild Safari – https://www.facebook.com/GoneWildSafari

Heart of Louisiana Credit Union – https://www.facebook.com/Credit.Union.with.Heart

Heyman Dental – https://www.facebook.com/HeymanDental

John Ward Interiors – https://www.facebook.com/JohnWardInteriorsandGifts

Lagniappe Homecare – https://www.facebook.com/pages/Lagniappe-Homecare/429322030463161

Magnolia State Mortgage – https://www.facebook.com/MagnoliaStateMortgage

MR Imaging – https://www.facebook.com/MRImagingSystems

Pest Aid Company – https://www.facebook.com/PestAidCompany

Primary Care Specialists – https://www.facebook.com/primarycarespecialistsla

Rabailis Small Engine – https://www.facebook.com/pages/Rabalais­Small­EnginesInc/288350741220339

Ray’s Pharmacies – https://www.facebook.com/rays.pharmacies

Robin Ewing Pools – https://www.facebook.com/robinewingpools

Rush Funeral Home – https://www.facebook.com/rush.funeralhome

Sacred Heart School – https://www.facebook.com/pages/Sacred-Heart-School-of-Moreauville/1441931782779109

Sayes Office Supply – https://www.facebook.com/pages/Sayes-Office-Supply/270947103557

Security Mobile Shredding – https://www.facebook.com/pages/Security-Mobile-Shredding-Inc/504283209676136

Security Sporting Goods – https://www.facebook.com/pages/Security-Sporting-Goods/153987074597?fref=ts

STAT Home Health – https://www.facebook.com/pages/STAT-Home-Health/184645104908435

St Frances Cabrini School – https://www.facebook.com/SFCSPanthers

The Garden Path Stone Center – https://www.facebook.com/TheGardenPathStoneCenter

Wallace Eye Associates – https://www.facebook.com/WallaceEyeAssociates

Y-Not Stop – https://www.facebook.com/ynotstop

August 25, 2015 |

Social Media Tips for Your Small Business

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It’s no secret that social media is a very popular part of today’s culture. Especially for those who want to target millennials or upcoming generations, it’s imperative that you have a strong social media presence. When you are heavily involved in platforms like Twitter, Instagram or Facebook, you specifically target followers and attract potential leads. If you’re looking to create your social media presence, take a note of the tips below and get started!

Utilize Social Media To Help Sell

According to Hootsuite, 72% of people are more inclined to make a purchase from a company they have interacted with on twitter. Honestly, there is no reason why you shouldn’t have a social media presence these days. Not only is it free, but it gives you the opportunity to reach people who are out of your area. In these outlets, you can describe your product and actively try to sell them.

 

Expand Your Reach

The best part of social media? You get to talk to people you didn’t know had a need for your product in a different area. People are able to directly search what they need and their specifications, so if they find you, you’re more likely to earn their business. Both Facebook and Twitter have allowed advertising through targeted ads and sponsored messages to propel companies in different markets. You even have the potential to reach people around the world.

 

Provide Great Customer Service

People highly judge a company on their customer service and how they speak to their clients. If you have a great reputation with your customers, it might be in your best judgement to show it via social media. This shows your current customers that they are working with a great company that focuses on what they need. It also shows that you’re willing to go the extra mile and personally respond to their concerns. Eveybody wants to make sure their money is going to people who genuinely care, and social media is an easy way to show that you do.

 

Protect Your Reputation

It’s much easier to set up a good online reputation than rebuild one.  While you build your social media platforms, it’ll also be easy to see what people think of you and your services. If it’s all good remarks, congratulations! However, since it is social media and everybody has opinions, there might be a couple of people who eventually could have mean things to say. If that’s ever the case, you can directly respond to their comments and fix the problem.

 

Even so, when people initially look up a brand, they want to see the person behind the screen. When you have social media platforms, you get to create a personality, which builds trust. Make sure to build a personality based on honesty, loyalty and service. If you are able to maintain a good name, then more clients will come your way!

 

Going into the social media world can be a dangerous idea, but when handled properly, it can be very beneficial to your company!

June 22, 2015 |

Tips To Protect Your IT System

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In a very high-tech world, it is important to make sure all your electronics and methods of communication are in the best shape possible. The older days of mail are long gone and if you do not have internet access, your business may discover some complications. Even worse, if you do have great information technology to help productivity, how can you ensure that it won’t be breached? Sometimes the most private and important items are stored in your business’ servers, hardware and networks which provide great stability and security for your business. However, these must also be maintained for you don’t want them breached. Here are small tips you can do to make sure your IT system says safe and effective.

Update Your Software

Updating your software regularly is key to keeping malware away from your computer. Updating applications like Adobe Acrobat Reader, Java and even your software like Windows or Mac OS X, is the first step in eliminating any potential threats. The main reason why this type of software creates updates is to fix current security problems. When these updates are released, they expose former problems, helping hackers focus on previous holes and attacking any software that hasn’t been updated. Though they may be annoying and require you to update your computer a lot, they are essential to helping your IT be safe.

Share Only When Necessary

You should always keep your important documents private. Do not underestimate the power of technology for as much as it can help, it can also destroy. Don’t put sensitive information about you or your business on a cloud or backup drive that is accessible to multiple people. Items like passwords and financial or trade secret data should not be shared by others. This is information that hackers and other people could use maliciously and you should avoid that type of trouble at all costs.

 

Have Another Computer Available

When electronics are an important part of your business, you should always have backups, “just in case.”  Think about it, what will you do if one of your computers breakdown or all of a sudden needs to be repaired? Having a backup (or multiple, depending on how many computers you have) will give you the confidence that in case anything happens to any of your technology, you will have a plan B. This preventative measure will also save you money, for when something goes down, you will be able to take your time and find the best way to resolve your problems, in the cheapest way possible.

 

Hire an IT Consultant

You don’t need them around full-time, but having one in the office for several hours a month can be extremely beneficial to your business. They can offer you professional advice on what your company needs and how IT can facilitate your growth.

 

Running a business is hard enough, so you want to take the necessary measures to makes sure it runs as smoothly as possible. With these small tips, you might not need to worry about your IT as much and focus on making your business grow.

June 15, 2015 |
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