In an age of global markets and capitalism, many small businesses struggle, even when their products or services are superior. We have the power to change this, and Small Business Saturday encourages people everywhere to shop with small businesses for just one day, hoping that small actions will create big changes.
Since 2010, customers and small businesses alike have begun their holiday shopping season on a day celebrating the uniqueness, charm, and economic impact that small businesses bring to communities nationwide. Consequently, the shop small, shop local movement has quickly taken hold with consumers as a part of their holiday shopping traditions.
To get the best results, you do need to take an active approach. With planning and preparation, you can make this your most profitable holiday sales season yet. And done right, you can reap the rewards all year long, as more consumers extend shop small into their shopping habits year round.
Attract Shoppers with Special Events and Offers
Make the day meaningful for your new and loyal customers alike. Freebies and special discounts are good, but there are many more options. Limited offers make your customers feel special. Some examples that might work for you are complimentary giftwrapping or buy one get one (BOGO) offers available with a promo code tweeted or shared on your Facebook page. Make the day special by serving refreshments, have a unique theme or event, or donate a portion of the day’s sales to a local cause. These are just a few of the things you can do to make an impact on small business Saturday.
Partner with Other Area Businesses
Cross promotion can amplify your publicity as well as your foot traffic. Work with neighboring businesses to promote events or offer special discounts with area restaurants and coffees shops available only on small business Saturday. Create a group incentive that rewards shoppers for the number of businesses they visit/purchases they make. Encourage shoppers to visit multiple shops by creating a contest such as a scavenger hunt or multiple drawings culminating in a grand prize. Remember that all shoppers must be eligible to enter regardless of whether or not they purchase.
Ramp Up Excitement
Promote your event with a countdown calendar posted where your customers can easily see it, both in your shop and on your social platforms. Post signs inside and outside your place of business and through email, regular mail, your website, social media, and even word of mouth. Plan a social media strategy and coordinate with area merchants to like each other’s social media pages and start promoting each other early. With more people shopping in the area, everyone benefits.
In 2014 shoppers supported small businesses with 14.3 billion in sales. With Thanksgiving just around the corner, now is the time to plan your small business Saturday strategy and help your business get a piece of the profit.